Global Scale

500M+ Bankcard Chip (IC) Modules in 70+ Countries

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Proprietary sAiL™ Technology

Custom Smart Chip Designs for Bank Cards

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Primed for Growth

NTCP Adds New Investment, Industry Veteran Rob Chen Joins as Executive Chairman

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More than 500 Million EMV Bankcard Chip Modules Delivered Annually


Top five global ATS provider of IC Chip modules for EMV bankcards. Full range of contact and contactless payment card support certified by MasterCard, Visa, and other major card schemes.


Novoflex’s patented sAiL™ solution enables custom chip shapes and designs to support more integrated card marketing for card issuers.


Flexible chip designs optimize branding and card real estate. Proprietary laminate layer enhances security and reduces card manufacturing costs.



Whether standard or custom-shaped EMV/smart chip for contact or contactless (dual interface) applications, Novoflex has industry-leading technology certified to meet security, authentication and quality requirements of leading payment schemes like MasterCard and Visa.


Providing cost-effective SIM card solutions at scale to meet the needs of global telecom providers.


Our comprehensive technologies also support the diverse needs of today’s intelligent and connected world, from a myriad of RFID applications in areas like retail to other industries.

Partnerships to Drive Value

In today’s competitive markets, we believe partnerships across the ecosystem are key to success. Novoflex works with a broad range of partners in the payment and technology industries to bring new capabilities and technology innovations to market and ultimately drive value for our end-user customers across the globe.

Global Partnership Program

Technology Partners

Technology partners provide complementary technology and capabilities essential for the development and deployment of Novoflex solutions. Our technology partners include industry leading chip makers, software providers, equipment manufacturers and fintechs.

Channel Partners

Channel partners provide complementary solutions and help drive distribution of Novoflex solutions to bankcard issuers and other end customers. Our channel partners include smart card technology distributors, card manufacturers and other end-user customers.

Industry Alliance Partners

Industry alliance partners play a key role ensuring Novoflex solutions meet industry certifications to facilitate enhanced implementation and interoperability. Our industry alliance partners include industry associations and leading payment schemes.


Founded in 2003 as Smartflex Technology, Novoflex launched in 2016 when Novo Tellus Capital Partners took the company private. In this initial growth phase, the company achieved several key milestones, including:

  • Rapid growth to 100 million IC modules shipped by 2006, and 500 million by 2008
  • IPO and listing on the SGX Catalist as Smartflex Holdings
  • Acquisition of new process capabilities and expansion of production capacity 
  • Development of multiple patented product lines to serve communications and banking industries

With additional investment from Novo Tellus since 2016, Novoflex has continued to develop new innovative technologies to better serve customers around the globe. These include several proprietary and patented technologies, such as the sAiL™ laminate inlay that is specifically developed to enable custom chip designs for payment card issuers and banks.


Rob Chen

Executive Chairman

In addition to serving as executive chairman of Novoflex, Rob is a venture partner of Novo Tellus Capital Partners. He has more than 25 years of experience across several technology and information services sectors, including senior executive roles in Payments at Visa and First Data. Rob holds an BS in Business Administration from University of California, Berkeley and a MBA from Harvard Business School.

Eric Ng

CEO and Founder

Eric Ng is the CEO and founder of Novoflex. He has nearly two decades of experience in the smart card industry and was previously with Smartron Technology in Singapore before founding the company in 2003. During his tenure, Eric expanded the business globally and led the development of several proprietary and patented innovations unique to Novoflex. Eric has a PhD in Mechanical Engineering from the University of Glasgow.

Pang Sze Yong

GM and Head of Product

As the GM and head of product, Pang leads all day-to-day operations for Novoflex and is responsible for product delivery. He has more than 20 years of experience in the smart card and card manufacturing industries and was previously with G&D before joining Novoflex in 2005. Pang has a BS in Applied Science from Nanyang Technological University in Singapore.


We are proudly backed by Novo Tellus Capital Partners. Novo Tellus is a Singapore-based private equity firm that focuses on midmarket technology and industrials sectors and is one of the top performing private equity funds in Asia over the past decade.


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Contact Us

Global Headquarters

37A Tampines Street 92
Singapore 528886

Main Line : (65) 6787 7133
Fax Line : (65) 6787 7163
Customer Service : (65) 6787 7133 ext 105
Human Resource : (65) 6787 7133 ext 402

US Headquarters

333 Research Ct, Suite 225
Peachtree Corners, Georgia 30092

Main Line : 1-833-324-CHIP (2447)

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