Leadership
Key Management and Board Members

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Eric Ng is the CEO and founder of Novoflex. He has nearly two decades of experience in the smart card industry and was previously with Smartron Technology in Singapore before founding the company in 2003. During his tenure, Eric expanded the business globally and led the development of several proprietary and patented innovations unique to Novoflex. Eric has a PhD in Mechanical Engineering from the University of Glasgow.

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As the GM and head of product, Pang leads all day-to-day operations for Novoflex and is responsible for product delivery. He has more than 20 years of experience in the smart card and card manufacturing industries and was previously with G&D before joining Novoflex in 2005. Pang has a BS in Applied Science from Nanyang Technological University in Singapore.

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Wai Ping is responsible for Sales, Business Development and Customer Service Operations. She has more than 18 years of experience in the smart card, semiconductor flexible substrates manufacturing industry. Wai Ping holds a Diploma in Marketing from Temasek Polytechnic and a Honours BSc. Degree in Management from the University of Manchester.

Morgan Cox
Head of Business Development, US
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Morgan is responsible for Sales and Business Development of Novoflex’s sAiL™ product in North America. He has nearly 30 years of sales experience with the last 18 years in the Financial Services sector. Prior to joining Novoflex, Morgan held sales roles with Fiserv and Idemia focusing on Issuers and the Smart Card market and was also the GM of the banking solutions unit at MagTek. He holds a BA in History from the University of Southern California.

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Chew Meng is responsible for global sAiL™ project management at Novoflex, including working with external and internal stakeholders. Prior to joining Novoflex, Chew Meng was the Country Sales Head and CEO of LUMA Group Lighting and was responsible for the introduction and implementation of green and innovative lighting technologies in Singapore. Chew Meng holds a Bachelor of Accountancy degree from the National University of Singapore and is also a Chartered Accountant with ISCA.

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Andy is responsible for Novoflex’s manufacturing and logistics operations. He has more than 18 years of experience in manufacturing operations. Prior to joining Novoflex, he held various managerial positions at multinational companies, including Plant Manager of Technic Asia Pacific Engineering Ltd (Thailand) and Operations Manager of Technic Asia Pacific Pte Ltd (Singapore). Mr. Gong holds a Master of Business Administration Degree from Shanghai Jiaotong University.

Rob Chen
Executive Chairman,
Board Director
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In addition to serving as executive chairman of Novoflex, Rob is a venture partner of Novo Tellus Capital Partners. He has more than 25 years of experience across several technology and information services sectors, including senior executive roles in Payments at Visa and First Data. Rob holds an BS in Business Administration from University of California, Berkeley and a MBA from Harvard Business School.

Irwin Lim
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Irwin is an Operating Partner and Chief Financial Office (CFO) of Novo Tellus Capital Partners. He was previously Group CFO of UTAC Group where he was responsible for the corporate development, finance, treasury, legal, corporate communications and investor relations functions of the Group.
He is a non-executive Independent Director of GS Holdings Ltd and MS Holdings Limited, both of which are listed on the Catalist board of SGX.
Irwin holds an MSc in Management from University of London, Imperial College and a BSc in Industrial Engineering from Columbia University.

Chandran Nair
Board Director
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With over 25 years of an established career in the semiconductor and instrumentation and technology industries, Chandran is experienced in various portfolios, including engineering, sales, marketing, and strategic planning.
The Asian Manufacturing Awards presented him with the Industry Leader of the Year (2016), and he sits on the board of the SingaporeScience Centre and the advisory board of the Advanced Remanufacturing and Technology Centre(ARTC).
Chandran holds a BSc in Physics, Chemistry, and Mathematics from Christ College – Bangalore University and a MS in Mathematics from Arizona State University.